Digital Marketing Manager (m/f)
Strengthen our Materials and Technology Business Unit at our headquarter in Pfäffikon (SZ), Switzerland, and assume responsibility as Digital Marketing Manager (m/f).
Oerlikon is a leading global technology group, focusing on providing market-leading technologies and services for surface solutions, manmade fibers manufacturing, drive systems and vacuum pumps and components in growth markets. These cutting-edge technologies benefit customers by improving their product performance, productivity, efficient use of energy and resources, and also by contributing to a more sustainable environment. A Swiss company with over 100 years of tradition, Oerlikon has a global footprint of over 15 500 employees at more than 200 locations in 36 countries and sales of CHF 3.2 billion in 2014. The company invested CHF 121 million in R&D in 2014 and has over 1 300 specialists developing
innovative and customer-oriented products and services.
Oerlikon Metco enhances surfaces that bring benefits to customers through a uniquely broad range of surface technologies, equipment, materials, services, specialized machining services and components. Oerlikon Metco, together with Oerlikon Balzers, belongs to the Surface Solutions Segment of the Switzerlandbased Oerlikon Group. Become a part of our future-oriented, international team.
Your responsibilities:
- Lead the development and execution of digital marketing initiatives and customer relationship management programs
- Develop the future digital strategy together with corporate and other business entities and further drive automation efforts across all platforms
- Support sales and other stakeholder groups to gradually become digital citizens to offer their expertise and solutions online in addition to traditional channels
- Lead all digital marketing efforts including CRM and e-mail marketing
- Deliver direct and targeted leads via search engine optimization and search engine marketing and continuously adjust through performance analytics and web content optimization
- Drive our marketing strategy; develop, manage, execute, analyze and optimize digital marketing & CRM campaigns around sales development efforts, events, product launches, trade shows, contests and any other relevant marketing activities
- Assist senior management in the development of strategies
- Monitor and selectively activate competitive digital marketing techniques and best practices and create promotional content
- Support and actively manage digital social business media arenas and solutions
- Lead selected, highly digitalized marketing campaigns as of given process
Your profile:
- Bachelor’s degree in marketing and communications (or a related area)
- At least 3 years’ experience in digital marketing and CRM in an international environment
- Outstanding best practice experience in paid marketing and marketing automation
- Extensive experience with Google AdWords and Google Analytics
- Seasoned digital marketer (m/f) and experienced retention marketing manager (m/f)
- Demonstrated aptitude in international B2B marketing campaign planning and execution
- Comprehensive understanding of the digital ecosystem, as well as web, CRM, mobile/social/search marketing and e-commerce channels
- Database marketing skills
- Strong analytical skills and experience with reporting, web analytics and data analysis
- Excellent English communication; knowledge of German advantageous
We look forward to receiving your application via e-mail.
Oerlikon Metco AG
Cornelia Saxer, HR Assistant
Rigackerstrasse 16, 5610 Wohlen
Phone +41 56 618 83 37
cornelia.saxer@oerlikon.com
www.oerlikon.com
